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10 Email Marketing Strategies to Increase Engagement

I spent my first year of digital marketing sending emails into a black hole. I wrote long updates, designed bright templates, and sent broadcasts whenever I launched a product. My open rates hovered around 12%, and my click-through rates were practically zero.

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How to Build an Effective Email Marketing Campaign

My first campaign got zero opens. Not a low number. Zero. I sent it to a list I had assembled from old contacts, wrote a subject line I thought sounded clever, and hit send. Then I refreshed my dashboard for two days waiting for something to happen.

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