The box has to be worth filming for an unboxing video to get made,and this is one of the surest methods of seeing a high-end brand without paying for the placement. A camera-opened folding carton looks like all the other camera-opened folding cartons. A rigid box with a magnetic closure and some real substance to it seems like something that has value in the time spent watching by the viewer. Empress Packing produces luxury rigid boxes for brands throughout the USA, which see the unboxing experience as a marketing tool and not just packaging.
This is why Custom Rigid Packaging creates content that a standard box can’t.
The majority of product content created by a brand is scripted, obviously created, and easy to scroll past. The difference is that when people are unboxing, it’s like watching a show that’s unscripted, even if a brand knows what it can expect from the box when filmed. Real substance and an intentional product unpacking process provide a customer with something to write down, not content created by the brand away from the premium rigid boxes. There’s a reason for this distinction: Customer-made unboxing videos hold more value than brand-created commercials, and packaging is one of the few product decisions that can guarantee that customers will create such a video willingly.
Luxury Gift Boxes as a Marketing Channel: Benefits:
Luxury gift boxes are an investment that will show returns far beyond that of the initial sale. Branding: foil stamping and spot UV on rigid boxes provide the viewer with a visual element to link to the brand each time the content is shared. Protection: rigid board makes sure the product is intact throughout shipping, which is more important than ever since consumers’ first encounter with a product could be captured on camera, instead of being opened quietly. Cost savings: buying the base, lid, and insert in one place, in quantity, helps keep this type of packaging affordable, not just for a select few flagship products. Materials that can be used in an eco-friendly way: FSC-certified rigid board allows a brand to create unboxing content without sending mixed messages in another part of the marketing.
These Magnetic Rigid Boxes are used in the most interesting places.
Beauty and fragrance brands experience the highest volume of unboxings, as the magnetic rigid-box unboxing goes hand-in-hand with the initial fragrance impression, for which there is a natural two-part reveal to film. Magnetic rigid boxes content can work wonders for jewelry and watch brands, as most often the box is displayed before the watch or jewelry is worn or modeled. That’s why tech and gadget brands often opt for structured rigid packaging: The category of unboxing content already exists in that audience.
Content-ready Unboxing Customization Options
Empress Packaging specifies the thickness of the chipboard and hinge, based on what works well on camera, and what does a good job of protecting the product. Lids vary from magnetic closure to a two-piece telescoping lid, depending on the pacing a brand desires a viewer to experience. Foil stamping, embossing, spot UV, these print finishes reflect light differently on video than in still photography. Inserts are precisely cut to the product to ensure no product is moving or looks out of place during the reveal. Specs are locked after they have been approved so that what people see in the unboxing is what the new customers will get.
FAQs
Q: What’s the minimum order for luxury rigid boxes?
A: This is dependent upon the complexity of the box and the design of the insert, which is confirmed at quoting.
Q: How much time is needed for production?
A: Lamination and finishing processes typically require more lead time for rigid boxes compared with folding cartons.
Q: Is it possible to test a sample magnetic closure?
A: Yes, there is a physical proof before bulk orders.
Get Your Free Quote
The greatest unboxing content isn’t scripted, it’s already part of the box when the camera is first pulled out. Empress Packaging is a high-end product packaging serving the highest-quality unboxing experience in the USA. Call (888) 900-7629 or get a free quote at query@empresspackaging.com.
