Paid acquisition marketing needs continuous traffic analysis in order to make sure that your ad budget is spent solely on your audience. ClickStopper click fraud protection acts as a filter of malicious scraper bots and competitors’ click abuse until you spend all of your daily budget on ads.
What Is ClickStopper Click Fraud Protection?
Answered in Plain Words: ClickStopper click fraud protection is a tool that allows you to protect yourself from invalid PPC traffic through analysing IP addresses, device fingerprints, and frequency of clicks. It helps to prevent bots, scraper network clicks, and competitors’ click abuse that can consume all of your budget on paid ads.
Invalid PPC Traffic Is a Hidden Threat for You
Invalid traffic accounts for a huge percentage of your paid clicks on any advertising platform. Without proper filtering, you will simply waste your money.
PPC Traffic Filtering Process
PPC Click Incoming
|
Instant IP, ASN, and Fingerprinting
|
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Invalid & Bot-Valid Users
Clicks |
| Grant Access to
Block & Warn Landing Pages
IP and Report and Conversions
to Adverts
How Does Your PPC Budget Waste?
Automated Scraping Robots
Competitor robots keep analysing paid listings, checking prices on the landing pages, and advertising and keyword variations.
Click Spam by Competitors
Manual or automated click spam done by your competitors to eat up the budget during the first morning.
Human Click Farms
Human click farms: Man-made activities that perform manual clicks on targeted search ads.
Geographical Datacenters’ Proxy Systems
Datacenter proxy systems can be used to generate suspicious traffic from different locations.
Real-Time Protection Mechanisms for Paid Campaigns Protected Against Fraud
Detection systems today depend on telemetry techniques in order to separate legitimate interests of real human users from bot traffic. Integration of a solid Click Fraud Prevention system is a guarantee of spending ad money on high-intent, human visitors.
Key Traffic Protection Features
Defence Feature | Primary Function | What Effect Does It Have on Campaigns |
Device Fingerprinting | Browsing canvas signature and hardware detection | Blocks IP rotation bots |
Instant IP Blocking | Auto-updates blacklist of IP addresses on an ad network level | Blocks repeated attacks by bad actors |
Proxy/VPN Filtering | Detects non-residential proxies and commercial proxy networks | Filters out any traffic generated by data centre proxies. |
Behavioural Telemetry | Analyses physical mouse movement, scroll depth, etc. | Distinguishes humans from simplistic scripts |
With the use of standard security solutions, one always relies on blacklists, which very soon are becoming obsolete due to regular changes in IP ranges used by bots. ClickStopper, a click fraud protection tool, analyses visitor activity after he/she lands on a site.
Additional Bot Detection Signals
Interaction Velocity
Interaction velocity: Time between the page hit and the field interactions.
Touch Coordinates
Touch coordinates: Detects scripted touch automation on mobile devices.
Headless Browser Detection
Headless browser detection: Browser without GUI drivers and user agent detection.
Key Metrics for Evaluating Traffic Security Software
Selection of comprehensive traffic protection entails the evaluation of the efficiency of the integration of the software into the existing marketing technology stack to enable the loading of fast pages.
Traffic Protection Workflow
Real-time analytics → Automated IP sync → Conversion data integrity
Value for Media Buyers
Automatic Blacklisting
Automatic blacklisting: Automatic integration with Google Ads and Microsoft Advertising via API and automatic blacklisting of suspicious IP addresses.
Intact Conversion Data
Intact conversion data: Ensures that fraudulent clicks will not affect conversion pixels and enables advanced bid optimisation (tCPA, tROAS).
Automatic Refunds
Automatic refunds: Offers audit-proof logs with fraud click fingerprints and ensures refunds from ad networks.
Key Metrics for Evaluating Traffic Security Software
Selection of comprehensive traffic protection entails the evaluation of the efficiency of the integration of the software into the existing marketing technology stack to enable the loading of fast pages.
Traffic Protection Workflow
Real-time analytics → Automated IP sync → Conversion data integrity
Value for Media Buyers
Automatic Blacklisting
Automatic blacklisting: Automatic integration with Google Ads and Microsoft Advertising via API and automatic blacklisting of suspicious IP addresses.
Intact Conversion Data
Intact conversion data: Ensures that fraudulent clicks will not affect conversion pixels and enables advanced bid optimisation (tCPA, tROAS).
Automatic Refunds
Automatic refunds: Offers audit-proof logs with fraud click fingerprints and ensures refunds from ad networks.
Most Commonly Asked Questions
Why Am I Facing Click Fraud in the PPC Campaign?
Click fraud originates from such things as bots scraping ads, competition trying to destroy the budgets of its rivals, and creating click farms. These things are consuming my budget but not bringing me real customers.
How Does Automatic IP Exclusion Work in Google Ads?
If the fingerprint of your visitor is similar to that of the bot or has exceeded some frequency limits, then this security measure will automatically add this IP to the exclusion list in Google Ads campaigns through the API. Thus, you will not be able to see your ads on this IP when you search on Google.
Will Click Protection Affect the Performance of My Landing Page?
No, it will not. Modern tracking scripts work in the background asynchronously. While your page loads as usual, the background scripts analyse the telemetry of the visitors.
Summary of Key Points
The ClickStopper click fraud protection secures the PPC budget by filtering out clicks that are not made by humans and also filters clicks made by bots as well as competitor clicks in real time.
The invalid traffic detection, together with the dynamic device fingerprinting stops all the scraping efforts even if it uses multiple IPs.
Integration of the Traffic Protection tool ensures the security of conversion rate data for bidding algorithms of the platforms based on pure metrics of human traffic.
