Before we discuss about mobile friendly design, let me tell you how the search habit of people has changed in recent few years. Earlier people used to search on desktop computer in office or at cyber cafe, but now majority of the users search on their phone only. Whether they are at home, in market or travelling in auto, they use mobile. Since most of the small business owner still have a website which was made keeping desktop in mind, a very common question that they usually ask is whether they really need to update it for mobile. So if you are planning for website designing in Ranchi or you already have an old website, here are 7 reasons which will help you understand why mobile friendly design is important for your business.
1. Majority of Your Visitors Comes From Mobile
When its about local business, around 70 to 80 percent of the visitors comes from mobile phone and this you can easily check in Google Analytics (free tool from Google) under the device report. Suppose 100 people are visiting your website in a day and 75 of them are not able to read the content properly on their phone, then those people will go back and open your competitor website. So in simple words you are losing most of your customers without even knowing about it.
2. Google Gives Ranking Based on Mobile Version
Now here SEO comes into the picture, because Google follows mobile first indexing which means Google checks the mobile version of your website first for deciding the ranking. Many business owners take seo services in Ranchi and pay every month for keywords and backlinks, but still their rankings slowly goes down because the mobile design of the website is not proper. My suggestion is that before starting the SEO work, you should first get the mobile version checked by your developer.
3. Local Customers Search When They Need the Service
And when we talk about local searches, people mostly search at the time when they actually need the service, like AC repair, medical store, restaurant or coaching classes near them. These customers are ready to call and they dont want to spend time checking many websites. If your website shows the call button, address with map and timings clearly on mobile screen, then there is very good chance that they will contact you first.
4. Website Speed Matters More on Mobile
Mobile network is not always fast, specially when people are in crowded market area or travelling. A website with heavy images and many plugins that runs fine on wifi can take 8 to 10 seconds to open on mobile, and most of the visitors will not wait for that long. But a mobile friendly design uses compressed images and lighter layout, so the page opens quickly on normal 4G connection also. Since Google also counts speed as ranking factor, this is a big plus point for your SEO.
5. Easy to Use Website Brings More Enquiries
When the visitor is able to read text without zooming, open the menu easily and fill the contact form with one hand, then they spend more time on the website and the chance of enquiry also increases. Simple things like WhatsApp button and call now button at the top of the page makes a big difference for shop owners and service providers. On the other side if the website is difficult to use on phone, customer feels that the business is also not professional even if your work is very good.
6. Your Competitors Have Already Updated Their Websites
In last two to three years many coaching institutes, clinics, hotels and boutiques in Ranchi have shifted to mobile friendly websites with online booking option. Normally a customer opens two or three websites one after another before making the call. So if your website looks outdated on mobile and your competitor website looks clean and easy, then the customer will obviously go with them.
7. One Responsive Website Saves Your Money
Some owners think that updating the website for mobile is extra cost, but a responsive website adjusts itself automatically on mobile, tablet and desktop. That means you are paying for one website and one maintenance only, not separate versions. Also you dont need to spend extra money on Google ads to cover the visitors who are leaving because of bad design. When the website converts better, whatever you spend on SEO or ads gives you better return also.
Having said that, the best way to start is to open your own website on your phone and also ask someone from your family to find your contact number and services on it. If they are facing any difficulty, then better to speak with a company like Kumar Solutions that provides website designing in Ranchi along with seo services, because when both design and SEO are planned together then you dont have to fix things again and again later.
